Are you planning to start a business or have you recently launched your company? In the midst of getting your business up and running, it’s easy to overlook some of the practical foundations that make a big difference for the company, now and later on.

At this Startia morning event, we’ll look at three essential aspects of entrepreneurship: understanding your finances, protecting yourself and your business, and taking care of your own energy and wellbeing.

You’ll get practical insights into accounting and financial management, and what entrepreneurs should understand about their numbers; all relevant insurance for entrepreneurs, including personal, property and business insurance, as well as why it is important to protect yourself as the key resource of your business; and finally, managing stress and challenges – with coaching tips from an entrepreneur who knows the realities of running a business herself.

Welcome to Startia’s Entrepreneur Essentials at Vaasa Startup Factory on Friday, 6 November!

The event is free of charge and held in English. Coffee and light refreshments will be served.

8.30-8.50
Breakfast & Mingle

8.50-9.00 
Welcome and intro about Vaasa Region Enterprise Agency Startia
Tommi Virkama, Director of Startia

9.00-9.30
Accounting essentials - Learn what every entrepreneur should know about accounting and how an accountant can support your business.

Torbjörn Rosenback, Accountant, Convido

9.30-10.00
Insurance as part of Smart Risk Management – Managing risks so you can run your business with peace of mind

Behind every successful business is a great idea, hard work, and a willingness to take risks. While entrepreneurs focus on growth and opportunities, insurances for your business helps manage the unexpected

Conny Ludén, Company Insurance Advisor, LähiTapiola Pohjanmaa

10.00-10.30
Coaching elite athletes and business leaders — and building a business around it.

Jeanette Szymanski, Performance Coach & Keynote Speaker

Success isn’t just about what you do – it’s about who you are while doing it. - Jeanette is a certified mental performance coach, speaker, educator, and coach with extensive international experience. She works with leaders, entrepreneurs, athletes, and ambitious individuals who want to unlock their full potential through personal development, greater self-awareness, and a clear sense of direction. 

10.30-11.00
Mingle and connect with the experts

Register by 1.11.2026 but note that places are limited so make sure to register as soon as possible to secure a spot.

This event is organized by Startia in cooperation with Vaasa Startup Factory and three of Startia’s expert partners Lähitapiola, Convido and Jeanette Szymanski.

Please note that changes to the programme and timetable may occur.